Tag history and gartners hype cycles
For last Webtuesday I gathered a few historic data of the «tag movement» (that got very quiet in the last two years).
Update September, 2007: Thomas Vander Wal wrote a very good roundup on the tag history
A breakthrough, public demonstration, product launch or other event that generates significant press and industry interest.
The technology trigger most likely was del.icio.us and subsequently flickr adding tagging to their service.
A phase of overenthusiasm and unrealistic projections during which a flurry of publicized activity by technology leaders results in some successes but more failures as the technology is pushed to its limits. The only enterprises making money at this stage are conference organizers and magazine publishers.
In this phase there were indeed many blog posts talking about this subject, as Louis Rosenfeld
Lately, you can’t surf information architecture blogs for five minutes without stumbling on a discussion of folksonomies
I guess in this phase many people said things they now feel embarassed about.
Trough of disillusionment
The point at which the technology becomes unfashionable and the press abandons the topic, because the technology did not live up to its overinflated expectations.
This is the phase we’re in now. There are no blog posts any more. Tagging is not really
unfashionable but the topic is “done” à la «if that’s all what’s tagging adds to the web experience, I’m not interested in this technology any more». There isn’t much thinking and innovation going on.
Focused experimentation and solid hard work by an increasingly diverse range of organizations lead to a true understanding of the technology’s applicability, risks and benefits. Commercial off-the-shelf methodologies and tools become available to ease the development process.
Let’s hope gartner is right about the future of folksonomies!
The real-world benefits of the technology are demonstrated and accepted. Tools and methodologies are increasingly stable as they enter their second and third generation. The final height of the plateau varies according to whether the technology is broadly applicable or only benefits a niche market.
It has yet to show if folksonomies such as in del.icio.us or flickr prove themselves for the masses.
Update (September, 2007): Do folksonomies apply to hype cycles at all?
Joe Lamantia raised the question if tagging should be applied at all to Gartners Hype Cycles:
Tagging in fact shows few characteristics of the enterprise technologies that Gartner’s Hype Cycle is built around
Joe argues rightly, that tagging has not yet reached the broad economy, it’s not that Gartner would care to apply folksonomies to their Hype Cycles.
Although: Gartner apply the hype cycle to technologies such as “corporate blogging” or wikis. It seems it does not lie in the nature of tagging that it won’t ever apply to hype cycles, the only fact that hinders Gartner to apply tagging to their hype cycles is that there is no money earned with it. I’m not into business analysis at all so I am grateful for Joes insights which he concludes with:
If it doesn’t cost money, the perceived risks of the technology are lower, and the big analysis firms pay less attention, because their customers see less need to pay for analysis